Wednesday, November 12, 2008

Advani to go to the Barrack way !

I got a chance to look at Advaniji's website , a cool one that too !

http://www.lkadvani.in/eng/

I couldn't help notice that a lot of lessons seem to have been drawn from the Obama campaign .

Some similarities that I noticed
  • Campaign Donations
  • T-shirts Vs Advani's book
  • Links to videos on Youtube
  • Blog Vs. Forum in the Advani website.

Interestingly while the Obama website is all "blue" , the Advani website consciously avoids the "Saffron" colour . Perhaps , an indication that the BJP is trying to shed its Hindutva image knowing pretty well that the Congress is going to heavily play the secular card in the coming elections . The ISSUES category in the website has a whole section on Cultural Nationalism where a lot of attention has been paid towards projecting the secular image . Really interesting !

But sadly they seem to be openly supporting the Telangana issue , obviously , an aim at getting a huge chunk of those votes . I do not have much background on the Telangana issue yet . I need to read up on it a bit more . But , personally , the feeling that I have is that there is no need for separation into another state . Telangana , is not exactly what you would call resource-rich . It is one of the driest regions of Andhra Pradesh . So the rationale originally expressed in the Chhatisgarh , Jharkand , Uttaranchal cases does not hold good here . Andhra is not exactly as big as Bihar , UP or MP either . Why does Telangana have to secede away from Andhra then ? I need to perhaps read a bit more about it and put up a post one of these days .

Coming back to the website , the rest seems to be the usual rhetoric ! These elections are going to be a real political treat to watch . Advani has made the first step . Sonia and Prime Ministerji , are you watching ?

2 comments:

passion@itsbEsT said...

Hmmm, yeah the Obama election campaign has set the bar in leveraging technology.. they collected donations online(which i think is a first -im not sure though), and also used text-messages widely to reach out to voters and campaign workers..

BJP's use of the media is pretty good - they did the India shining gig right?

Nivi said...

@Passion

Bush did the online donation thingie too. Obama's record was the sheer amount of money he managed to collect online

And yes, they did the india shining thing. Pity it did not work for them in that election though!